USVI HTA :: Cooperative Marketing Initiative

Cooperative Marketing Initiative

Cooperative Marketing Initiative

vih.jpgThe CMI (Cooperative Marketing Initiatiave) was started in 2003 by 10 Hotels and 5 allied members. Today, participants include 20 small hotels, activities and attractions, retails shops and destination management companies. We are “Strategic & Corporate Partners” with Seaborne Airlines, Havensite Mall Association and the West Indian Company Limited.

Our Vision: To secure a global marketing presence and awareness that will generate, grow and sustain demand for our destination.

Our Mission: To maintain the equitable self generated fund that enables the HTA to take the leadership role in planning unified and consistent marketing efforts.

Current initiatives include: aligning with the Department of Tourism’s Marketing Plan, website pay-per-click and search engine optimization enhanced programs, social media campaigns, destination promotions, consumer driven tradeshow attendance, industry partner reservation center and travel agent trainings, and our Destination Symposium.



Cooperative Marketing Initiative


U.S. Virgin Islands
Hotel & Tourism Association
PO Box 2300
St. Thomas, VI 00803
Tel. (340) 774-6835
Fax (340) 774-4993


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