USVI HTA

USVI HTA :: Cooperative Marketing Initiative

Cooperative Marketing Initiative

Cooperative Marketing Initiative

vih.jpgThe CMI (Cooperative Marketing Initiatiave) was started in 2003 by 10 Hotels and 5 allied members. Today, participants include 20 small hotels, activities and attractions, retails shops and destination management companies. We are “Strategic & Corporate Partners” with Seaborne Airlines, Havensite Mall Association and the West Indian Company Limited.

Our Vision: To secure a global marketing presence and awareness that will generate, grow and sustain demand for our destination.

Our Mission: To maintain the equitable self generated fund that enables the HTA to take the leadership role in planning unified and consistent marketing efforts.

Current initiatives include: aligning with the Department of Tourism’s Marketing Plan, website pay-per-click and search engine optimization enhanced programs, social media campaigns, destination promotions, consumer driven tradeshow attendance, industry partner reservation center and travel agent trainings, and our Destination Symposium.

 

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Cooperative Marketing Initiative

Members

U.S. Virgin Islands
Hotel & Tourism Association
PO Box 2300
St. Thomas, VI 00803
Tel. (340) 774-6835
Fax (340) 774-4993
Email: info@virgin-islands-hotels.com

 



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