Tommy Starfish is the mascot of the U.S.V.I. HTA. Tommy arrived "on island" on the Seaplane in November of 2002, and as the public face of the HTA fills many different duties for the HTA.
The annual Tommy Star Awards recognize hospitality employees for excellence and dedication. This is a major black tie event and that gives the HTA and it's members a chance to highlight and showcase the work of their staffs throughout the tourism industry.
There is also the Tommy Goes to School Newsletter (PDF), which is distributed in schools throughout the territory with the goal of disseminating relevant information about the tourism industry to the children of the U.S. Virgin Islands, and interest them in tourism careers.
And he appears on the color-coded road signs that help tourists find their way from the airport to major points of interest around the island and back. Keep and eye out for Tommy while you are here!