US Virgin Islands Hotel & Tourism Association

*Article courtesy of by Mallory Schlossberg and Ashley Lutz

Millennials make up a crucial group of consumers.

Ad agency Moosylvania asked over 3,500 millennials — defined as 20 to 35-year-olds — to select their favorite brands over the past three years.

Great Questions, LLC helped rank the winning brands.

These brands are the ones that came out on top. Some are surprising — others, not so much. A common theme for successful brands? Engaging with millennial consumers via social media.

In reading this article, we have learned there is not one hotel chain, airline, OTA or cruise line on the list. What can we do in the territory to make ourselves stand out to millennials? This consumer-driven generation is spending more and more on travel, and we need to do our best to tap this incredible resource.

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