US Virgin Islands Hotel & Tourism Association

This research, in cooperation with Northstar Research Partners, uncovers travel trends by generation. Generation Z, millennials, Generation X and baby boomers show some similarity and some surprising differences when it comes to travel habits and preferences in: how they travel, traveler attitudes, and sources of influence.

As emerging millennials and Gen Z travelers are on the rise, some conventional ways of travel marketing are becoming less effective when engaging across these generations.

With this research, you will gain a deeper understanding of the latest American travel trends, including what influences destination and purchase decisions, along with actionable insights to lead your marketing efforts in identifying, engaging with and converting travel audiences across generations.

Click here to download the study and learn:

  • Recent trends and preferences of American travelers
  • What influences how each generation selects their travel destination
  • Engagement opportunities for American travel shoppers