US Virgin Islands Hotel & Tourism Association

VILFlogoVirgin Islands Signature Jewelry, Island Girl Collection and now the AXA Anguilla Bracelets were designed and created by St. Thomas, Virgin Islands resident Michelle “Francheska” Moreland in 2013.

The VI Jewelry and Island Girl Collection is made with 100 percent stainless steel material, which guarantees jewelry that is easy to maintain, long lasting and very affordable. Their pieces are sold in various jewelry stores and boutiques between St. Thomas, St. John and St. Croix, and in the British Virgin Islands in Tortola and Virgin Gorda. Moreland also designed popular VI shorts.

Moreland and her business partner and fiancé Daniel Isaac have recently opened up their very own VI Local Fashion Boutique located in American Yacht Harbor in Red Hook. At their boutique, they carry all of Moreland’s designs as well as other local designer apparel. Supporting local designers is the “nature” of their boutique!

For more information, visit or call 340-344-1314.