US Virgin Islands Hotel & Tourism Association

The USVI and STR are working together to track the lodging performance of the USVI and also assist hoteliers to understand the importance of benchmarking. At the training session on March 16, Fatima Thompson, associate director of business development, hotels Caribbean & Mexico as well as Rico Louw, client account manager at STR, will go over the importance of benchmarking and the vital role it plays in your hotel’s revenue management strategy. The session will cover why benchmarking is important for your hotel, how to participate and how to read the STAR Report.

STR Training Session for Small/Boutique Hotels

What the training session will cover:

In this training session, we will discuss the ins and outs of benchmarking and how it can play a vital role in your management strategy.

You will learn:

  • What benchmarking means for your property
  • Detailed information about key performance metrics
  • How to put this data into action

Who should attend?

  • Hoteliers/Owners
  • General Managers
  • Revenue Managers
  • Director of Sales

STR Training Session (Advance Session)

What the training session will cover:

You already use STR’s STAR report to analyze, identify, develop and monitor new opportunities and areas of improvement for your property. In this training session, we’ll take you through the STAR reports and provide you with an in-depth look at its advanced data metrics, KPI drilldowns and historical data breakouts. You will also learn how the use the new Food & Beverage STAR as well as other complimentary add-ons for your STAR report.

Who should attend?

  • Hoteliers
  • General Managers
  • Revenue Managers
  • Director of Sales
  • Directors of Food & Beverage & Catering Managers

What you will learn:

  • Overview of the STAR and F&B STAR features
  • Revenue stream breakouts
  • Benchmarking key performance indicators
  • Historical data analysis and more


When: March 16

Time: 10-11:30 a.m. small hotels training session; 2-3:30 p.m. large hotels training session

Where: Bolongo Bay Beach Resort



Fatima I. Thompson, CHIA

Associate Director of Business Development, Hotels

Caribbean & Mexico



Rico Louw

Client Account Manager, Caribbean & Mexico



To RSVP, please contact Lisa Hamilton at We look forward to seeing you there.