US Virgin Islands Hotel & Tourism Association
The DOT launched the VI Nice Challenge in May, a social media competition that kicked off a broader Virgin Islands Nice summer promotion. The challenge asked individuals to record themselves singing a chorus and verse of USVI native recording artist Pressure Busspipe’s hit single, “Virgin Islands Nice.” Participants uploaded their videos to www.VisitUSVI.com/NiceChallenge, and encouraged their friends and family to share and vote for their video via social media. The DOT will award a grand prize, which includes a five-night stay at a luxury resort, roundtrip airfare for two and other gifts, to the participant with the most votes and shares. Look out for results in June and more opportunities to get involved!